Q: What inspired the creation of the name, of your business ?
I came up with the name before I decided that Courageous Curls Media should be a place for every person of color, but the name just describes the Black men and women who are deciding to wear their natural hair even though society has told us that our hair is unkept or unprofessional. Black people have lost jobs because of their natural hair and we have faced an abundance of discrimination because of our hair. So the name is simply a reminder to every Black person that wears their natural hair, that our hair is amazing and it is unique, it is beautiful, and it gives us strength to be true to ourselves. It makes us courageous.
Q: What year was this business started?
My business started in April of 2020. Almost a year and we are so grateful for all of the support.
Q: What type of products do you sell?
We currently do not sell any products, but we are allowing business and organizations to buy ads to help fund our organization. All of the money would go to expanding CCM.
Q: How was your brand started and what is its purpose?
I have always wanted to start my own news/media organization, but during quarantine, I thought that it would be the perfect time and I did not have to wait on my dream. The purpose is to provide a space for people of color to learn about different POC groups and also to show people not of color just how amazing we are. I want people of color to have a positive light in the media, so I decided to create that light to empower people of color and to share their stories.
Q: Do you pursue other projects besides selling products? For example, content creation like making Youtube videos.
Yes! One thing that we love doing is campaigns on different POC groups. We have done a Black owned business campaign as well as an Asian owned business campaign. We have also done a social issues awareness campaign where each writer wrote about a social issue that they wanted to bring light! We currently have one video up where we discussed how to continue the fight for Breonna Taylor and we can not wait to produce more YouTube content. The website/social media team works on both writing stories and creating posts. I also post on our TikTok account, which is super fun and we are constantly producing content that promotes the achievements of people of color.
Q: What message do you want your brand to convey? And what do you want to achieve?
The message is to really show America that people of color are amazing. Not only that, but to bring different POC groups together because we are stronger that way. Every POC group has its fights and I want us to achieve bringing those fights to light and working to fight and make change together.
Q: Do you have a message for any young girls interested in starting a brand or business?
Do it and don’t give up. It will get discouraging and it will get hard. You will be busy and you will have to work on it a lot especially in the beginning, but do not give up. It takes time and it takes patience. Nothing happens overnight and if you truly love it, you will keep going no matter what obstacle you face. You are capable of anything that you set your mind to and it sounds cliche, but it is so true. Keep working hard and remember your destination.
Q: What has been your favorite part of this journey?
Getting to know different cultures outside of my own. I am an advocate, so I will always try to speak out on different issues, but I think education on other POC groups is so important to being an ally to those groups. I have loved getting to know people outside of my race who are doing some amazing things! I have also loved shining a light on Black businesses and organizations. I find it beautiful when two people of the same race come together to share a story and they bond on things that group can bond on. I feel like the Black community has been facing so much lately, so it is important to go to another Black person and say “despite everything that has been going on, you are continuing something amazing and I want to show people that” and it is like that for every group that is facing something difficult. It is a motivator.
Thank you for reading our interview with Sarah! Feel free to check out Sarah and send her lots of love!